Located just off the Holly Jolly Bridge in Elfville, Sorenson's Snowmobile Emporium is the first and last word in snowmobile shopping destinations. Known for his loud commercials and overzealous sales staff, the owner Gene boasts, "We have the largest selection of new and pre-owned sleighs and snowmobiles in the North Pole. With our ho ho low prices, you can skate in today, and sled home tomorrow!"